SICS – working as an advertising copywriter

Sarah Cure talks to SICS careers adviser Gill Sharp about becoming an advertising copywriter.

Sarah explains exactly what a copywriter does and how they fit into the advertising creative team. She talks how she got into copywriting, despite starting out as a journalist, and why a desire to be creative led to the change. She also gives some useful tips for aspiring copywriters to help them stand out when applying for work.

This podcast is the fourth in a series of four SICS podcasts on careers using the written word, funded by the Higher Education Academy.

(MP3 – 17min 51s)

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